As a content marketer, you undoubtedly have a lot of work to do and are unable to complete it in the allotted time.
There are a number of ways in which you can simplify your work while maintaining the standard of excellence in the content that you produce on a regular basis.
Have you ever heard of content repurposing?
Repurposing content may appear to be an unfair advantage, but it isn’t.
You are taking the high-quality content you already have and reworking it so that it can be presented in a different format across additional channels.
In this post, we’ll talk about what content repurposing is and how it can help your business. We’ll also talk about specific ways to repurpose content you’ve already made.
Content repurposing – what is it?
Content repurposing, also known as content recycling, is the practice of repurposing previously created content in order to make it more accessible and longer lasting.
With content repurposing, you can think about all the different ways you’ll be able to share a new piece as you’re creating it.
Pro tip: How to find that email to build audience list?
You can repurpose the content of your blog posts and use it for other marketing purposes, such as email campaigns, if you are a content marketer.
Sending the appropriate content to the appropriate recipient is one of the most important factors that contribute to the success of email marketing campaigns.
Because of this, you need to be absolutely certain about the calibre of either your audience list or your email list.
You can rely on email lookup tools such as GetEmail.io to find that email of the people who make up your target audience.
How to repurpose content?
Your text-heavy pieces may give the impression that there is no way to convert them into different formats; however, there are in fact ways to do so. Let’s examine each individually.
Create a YouTube video
Assume you own a company that teaches motivational speakers how to master public speaking.
You can write a script for a blog post, which could then be turned into a YouTube video in which a real motivational speaker reads the script.
Create an infographic
If you’ve got a lot of statistics in a blog post, you might want to consider making an infographic.
This is a great way to make your content more visually appealing to your audience, as they are more likely to remember it if it’s presented in a visual format.
Post user-generated content
User-generated content can range from product page reviews to a single tweet from a happy customer.
It might appear that these are only useful in their original medium, but this is not the case.
Repost social media content from your other profiles
You can share content from one social media profile to another, despite the fact that it appears to be a bit of a hassle.
There are many different ways to do this, such as taking screenshots of Facebook posts to share on LinkedIn and Instagram Stories or taking screenshots of YouTube thumbnails to promote your recent video on your Instagram page.
Turn video transcripts into blog posts
Transcripts can also be used as blog posts, which is another advantage of creating them.
If you produce a scripted video that adheres to a logical structure, the transcript of the video will probably not require a great deal of editing before it can be turned into a blog post.
Because of this, if you are developing an once a week video series, each video will serve as its own individual piece of content for you.
Concluding thoughts
You can generate additional engagement by leveraging the content you already have by following the advice in this article.
The process of producing high-quality content is not an overnight phenomenon; it requires time, care, and resources, which can be a time-consuming endeavor.
If you’re not going to create new content, repurposing your existing material is more of a complementary strategy.
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